In recent years, pop culture such as anime, manga, and video games has continued to captivate young people across the globe, transcending borders. With the widespread availability of streaming services like Netflix, access to this content has dramatically increased. As a result, interest in Japanese food culture (such as sushi, ramen, and matcha), unique fashion styles, and traditional culture has reached unprecedented levels.
In today's world, where the latest trends and information from Japan can be instantly shared via social media, the desire among young people to "experience Japan" and "see the real Japan" is at an all-time high. This growing fascination is now a powerful driving force behind their strong motivation to travel to Ja
However, many of the tourism and educational travel programs currently offered to international visitors face a significant challenge: their content tends to be uniform and superficial. These trips often revolve around visiting famous landmarks, resulting in a one-sided experience of Japan. They frequently lack opportunities for deeper learning about Japanese society, culture, and the real issues Japan faces today, as well as meaningful interactions with local people.
As a result, even young people who have a strong interest in Japan may end up experiencing only its surface. They miss the chance to engage with the “living Japan” they truly seek. This can leave them feeling unsatisfied, with a lingering sense that they “wanted to understand Japan on a deeper level.
On the other hand, within Japan, the shortage of global talent—driven by the declining birthrate and aging population—has become an urgent issue for many companies. In order to maintain and strengthen international competitiveness, it is essential to secure human resources with diverse perspectives and backgrounds.
Meanwhile, in regional areas, population decline and the downturn of local industries have led to a stagnation of regional revitalization efforts. There is a growing need for fresh perspectives and innovative ideas to reinvigorate these communities. Embracing new influences from both within and outside Japan is crucial for revitalizing local regions and ensuring the sustainable development of the country as a whole.
Experiential Educational Travel for a Deeper Understanding of Japan
We develop itineraries with flexible customization, leveraging our unique programs and extensive networks.
